Spring Health is more than just another Employee Assistance Programme (EAP). They are breaking down the barriers in mental health through their promise of connecting you to proven, personalized solutions that perform no matter what your challenges or past experiences with mental health have been.

We began our process with a series of open and vulnerable conversations about mental health, and the importance of scaling access to care. We architected a collaborative approach to build their story together, which allowed us to gain a deeper understanding of the brand's values and mission.

Embracing the idea that “spring is more than just a name but a statement”, we created a system that could meaningfully evoke a sense of safety, connection and intent — all underwritten by compassionate, pragmatic purpose. As we explored the space between a clinical approach and the reality that life can be messy, we arrived at a core sentiment: “precision with humanity”. 

Spring Health refers not only to the season of rebirth and growth but also to a natural source of water and life itself. By exploring the multiple meanings of the word "spring," we created a rich and evocative narrative that speaks to growth, transformation, new beginnings, and purpose. The rebrand also highlights the importance of understanding and hearing the stories of those Spring Health seeks to help, and the idea of turning a new leaf became a central motif.

We worked in close collaboration with the internal team to craft a bespoke logo that combines a custom word mark in partnership with type foundry Dalton Maag and an evocative symbol that honors the origins of the brand whilst looking to the future as the brand began a new chapter in their story.

Detailed art direction principles, a flexible library of graphic elements, and a color palette born from the story of nature-driven growth work together to help tell an honest and engaging brand story – one that fearlessly lifts the veil on mental health and reveals how essential it is to our lives.

In conjunction with the rebrand announcement in 2023, Spring Health announced a funding round of $71 million and a valuation of $2.5 billion, its highest to date. Their most recent Series E funding round of $100 million in July 2024 brings their valuation to $3.3 billion.