Google Cloud’s biggest event of the year brings together people from all over the globe from different industries to learn about the newest developments in Cloud technology and more.

In 2019, the Next expression system was evolved to help market the global event as one unlike any other. The N-E-X-T glyphs were transformed to embody the event itself as well as the key industries and clients that make up Google Cloud customers. 20 playful industry glyphs were created to feel tech-focused and elevated but also fun and inviting.

The whimsical 3D illustrations were scattered across the web, key airports in the US, and the streets of San Francisco, London and Tokyo—beckoning all to come experience a cloud like no other.