Childcare and early education has always been thought of as family issues, but the impact of caring for children goes far beyond the home—it affects us all. Childcare is the infrastructure upon which everything else is built. KinderCare Learning Companies is here to provide that necessary foundation to help unlock the potential of future generations and work towards a bright future in a world of possibilities.

The fundamental ‘KLC’ of the KinderCare Learning Companies logo was used as the building blocks to create the infrastructure of the brand’s new identity system. This key blueprint is then used as the foundation to create graphic textures to be used across all collateral and communications. It is an ever-flexible and growing system. Instead of a template that is forced to fit within defined constraints, the underlying grid is allowed to expand and develop organically to best fit the needs of the creative. And it is within the structure of these key line boundaries that a colorful and engaging world is built.