Big Brothers Big Sisters

Brand Identity System, Campaign

After over 100 years, it was finally time to refresh and rebrand Big Brothers Big Sisters. While the core ideals haven’t changed, it was an opportunity to reframe the voice of the century-old organization. It was a time to put the Littles in the forefront and show how despite their age, they were the ones who could influence not only their Bigs, but the organization as a whole.

TEAM
Spencer Branham
Deanna Evans
Edwing Mendez
Tia Nowack

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